We · Figments Experience Lab

We live to create impact through experiences…

For over 15 years, figments has studied how thoughts become experiences. A design and research laboratory where human experiences are studied, analysed, calibrated and designed.

Based out of Singapore, Pune, and London, we at figments believe that the purpose of any human effort is to enhance humanness and unlock value through experience design.

Crafting experiences is a science that blends intention, transaction and evolution. The raison d'être for every design is simple: to enhance humanness.

Core team

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Harsh

Research & design direction

An architect trained under Christopher Benninger and Endo Shuhei, with academic exposure to BV Doshi, Glenn Murcutt, and Richard Lieplaster. An alumnus of ISB Hyderabad, he leads research and drives the studio's design direction, with further executive education from Wharton, Kellogg, and Nagoya University.

Our clients

Our work spans corporations, institutions and brands across different sectors and scales. What connects them is a desire to create something that has meaning beyond its immediate function.